Outreach, a sales execution platform, released Smart Account Plans, a new capability designed to highlight all critical aspects of an account and build a customized plan.
Smart Account Plans seeks to enable every go-to-market team member to view account activity, understand the buying committee and collaborate with stakeholders on how to best penetrate the account. Specifically, one of the features includes Smart Account Assist, which combines an AI-generated summary of recent account activities with a Q&A chat to answer critical questions around next steps and potential risks.
“Sellers need to understand their customer’s needs and goals to effectively move through the deal cycle,” said David Ruggiero, President of GTM at Outreach, in a statement. “Successful account-based sales strategies rely on shared information, constant alignment, detailed planning and structured workflows. By adopting a strategic approach, companies can improve their prospecting efforts, lower customer acquisition costs and maximize the value of their existing customers through thoughtful account management, which will drive ongoing business growth.”
