Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will assume the role on May 1, 2024, to lead the company’s next stage of growth and innovation.
Turco brings three decades of experience driving corporate growth with expertise in business strategy, marketing technologies and advertising. Most recently, he served as Chief Growth Officer at MERGE, where he led double-digit new business growth. Turco succeeds Tom O’Regan, who has served as CEO since 2014.
“Over the past decade, Madison Logic has become a go-to partner for businesses seeking the very best in enterprise demand generation and marketing,” said O’Regan, in a statement. “As I hand the baton to Keith, the company is well positioned to build on this strong foundation, further enhance its value proposition to clients and drive long-term growth. I am extremely proud of what we’ve accomplished and wish Keith and our outstanding team all the best as they build on our momentum.”
Madison Logic News Flashback
In Q3 of 2023, Madison Logic entered the Connected TV (CTV) market through the release of ABM CTV, which is designed to unify four B2B channels — content syndication, display advertising, social advertising with LinkedIn and CTV — into a centralized platform. ABM CTV seeks to help B2B marketers activate multichannel ABM campaigns and achieve comprehensive visibility into program performance. Reported features of the channel include:
- Directly targeting in-market account prospects;
- Amplifying existing multichannel ABM approaches by adding CTV to surround prospects through the centralized Madison Logic Platform; and
- Tracking the performance of every dollar spent.
