Movable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the addition of three components: Creative IQ, Messaging IQ and Performance IQ. The new solutions are designed to curate content for each customer to help generate revenue lift and deliver deeper customer relationships.
Leveraging an ensemble model approach to AI, Da Vinci reportedly uses the power of deep learning, predictive AI and generative AI to help generate highly personalized content and messaging tailored to each customer. According to Movable Ink:
- Creative IQ will curate content for each customer based on their unique tastes, preferences and motivations via short-lived content, subject line generation and prediction and multi-objective optimization;
- Messaging IQ will monitor all data to determine the highest likelihood of engagement, with a focus on automatically optimizing when and how often a customer receives a message; and
- Performance IQ includes enhanced analytics and reporting tools designed to provide insights into creative asset effectiveness, audience trends and engagement metrics, as well as automatically and continuously experiment to eliminate A/B testing.
“Capturing customer attention is more challenging than ever,” said Vivek Sharma, CEO and Co-Founder of Movable Ink, in a statement. “Click-through rates hover around a mere 2% — batch messaging programs must do better to engage their entire customer base and drive bottom-line metrics. Da Vinci empowers brands to engage their full customer files and boost revenue while optimizing for brands’ unique business objectives. The one-size-fits-all approach is a relic of the past. Welcome to a new era of precision, prediction and personalization.”
