CallRail, an AI-powered lead intelligence platform, announced Convert Assist, a new product that seeks to help users personalize conversations and accelerate response times by combining generative and conversational AI.
Convert Assist works to bring together action plans, call coaching and smart follow up — all features from the company’s innovation program, CallRail Labs — to:
- Auto-generate next steps for leads based on prior calls;
- Automatically draft email messages or call back content to enable customized re-engagement; and
- Provide real-time call coaching sales agents.
“As a marketer myself, I understand the value of each and every lead, and how important it is to provide a personalized response to each one, quickly,” said Laura Beussman, SVP of Marketing at CallRail, in a statement. “Most customers expect a response from a business within hours and are most likely to go with whoever responds first. Convert Assist is a game changer for the industry that will help SMBs capture more leads and turn them into paying customers. I’m excited we’re able to take the innovations coming out of CallRail Labs and launch a new, AI-driven product that will make an immediate impact for our customers.”
