B2B marketers are always looking for the next best thing to get their messaging across, but as it turns out, that channel already exists in their inbox. Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication.
As practitioners work to infuse brand and demand activities into their email marketing strategies to promote hyper-personalized communication with prospects and customers, this webinar will discuss how targeting specific accounts with tailored messages can enhance both brand perception and demand generation, leading to more effective and efficient marketing outcomes.
Join Exclaimer’s Ashley Topping, Reachdesk’s Sofia Silva and 6sense’s EJ Oelling as they share insights into:
- The intrinsic link between brand building and demand generation;
- Effective strategies for creating a brand that drives demand;
- The role of 1:1 communication in modern marketing;
- How to integrate ABM strategies to target and engage key accounts effectively; and
- Best practices for personalizing customer interactions through email.
