How To Harness A Simpler Approach To Personalization
Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few), there are several moving parts to personalization — and it’s easy to compromise one area to focus on the other. But what if there was a simpler approach to personalization that yielded better results?
During this webinar, Navu’s John Greely, VP of Marketing, and Colin Zealear, Head of Sales, will walk attendees through the mechanics of a simpler approach to personalization built around audience segmentation and first-party data. Key topics of discussion will include:
- An overview of the current lead landscape, with a focus on where marketers are going wrong (i.e., over indexing on complicated menus, antiquated search features and catch-all chatbots) and how to shift toward more efficient alternatives;
- How to fully optimize cost-per-click programs to ensure leads are being continually nurtured from the first interaction all the way through to conversion;
- The importance of implementing personalization at the top of the funnel, before leads even reach the CRM;
- Tips and tricks for using personalization to complement — not complicate — AI and ABM initiatives; and
- How to streamline campaigns with automated workflows that trigger actions based on customer behavior.
