Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly targeted campaigns. These data sources are crucial in de-anonymizing stealth buyers, who prefer to research solutions and platforms independently before reaching out to a sales rep.
Factor in the impending privacy regulations that are set to change the way organizations can collect and leverage intent/signal data, it’s clear practitioners must refine their data collection and usage processes. Throughout this special report, we’ll examine the current state of intent and signal data with a focus on:
- How intent data can help marketers accomplish more with less;
- Tips for developing an effective intent data strategy and getting buy-in from sales teams;
- The value that intent signals can deliver beyond marketing and sales functions;
- The key intent data tools, solutions and platforms B2B marketers rely on most; and
- How impending privacy regulations will affect the way B2B organizations gather and use intent data.
