"State Of" Guides
State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent
To accelerate sales in 2023, B2B companies must focus more on increasing customer value through…
State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement
With 61% of marketers ranking lead generation as their No. 1 challenge, marketing teams must…
State Of Intent/Signal Data: Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands
Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to…
2022 State Of Revenue Operations
Far too often, practitioners find themselves stretched thin, bogged down by dirty data and manual…
State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology
As companies reflect on the challenges behind them and how to position themselves for the future,…
2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages
As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to…
State of Sales Technology: B2B Organizations Leverage Integrated Tools, Take Holistic Approach To Engage Buyers In Hybrid Settings
While sales technology has been an essential component of the modern sales team for decades,…
State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape
Video and audio content have both benefited the marketing industry in countless ways. Instead of…
2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success
Direct mail is still a key channel to engage prospects, customers and even employees in…
2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers
Modern growth marketers crave data to measure the impact of their outreach, identify and shore…
2022 State Of B2B Marketing Technology
While today’s economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth.…
State Of Virtual Events: Orgs Viewing Virtual As Independent Channel To Promote Success
As in-person gatherings made their long-awaited return, many in the B2B industry wondered how that…
