Quick: What’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical and — to be honest — kind of boring. But it doesn’t have to be this way.
More B2B brands are taking advantage of the sight, sound and motion on the Connected TV (CTV) screen. As companies break that bland creative mold, CTV ads are becoming the backbone of their performance marketing strategies.
In this guide, you’ll learn how to create B2B ads that don’t suck. Download the guide to explore:
- Why B2B video is untapped opportunity;
- How to break up with boring video content;
- Creative tips from expert B2B video creators; and
- How to maximize video performance with CTV.
