Connected TV (CTV) isn’t a far leap from your tried-and-true social platforms. As a social marketer, you may be surprised to see all the similarities in CTV as you start to explore, including:
- Campaign types;
- Targeting capabilities;
- Reporting and testing; and
- Creative management.
CTV’s digital roots make it the next best channel for B2B social marketers looking to differentiate themselves from their competitors.
This guide will show you that you already have the skills you need to add Connected TV to your ad mix. From how to set up that first campaign to the tips and tricks to manage your campaigns once you’re live, you’ll be ready to jump right in.
