The notion of combining sales, marketing and customer success around common goals has been an ongoing discussion within the B2B community. Many organizations, as well as industry experts and analysts, now believe they need Revenue Operations (Revenue Ops) to grow their businesses and deliver a seamless experience throughout the customer lifecycle.
As of 2019, many companies have created Revenue Ops departments, and the title “Director of Revenue Operations” surpassed “Director of Sales Operations” on LinkedIn by 68%, according to SiriusDecisions.
This iPaper will uncover trends, tips and best practices to fuel Revenue Ops teams for success, including:
- Key areas of focus for modern Revenue Ops teams, such as alignment across the organization, effective enablement and unified data;
- The biggest impact on the future of B2B Revenue Ops; and
- Tools and tactics utilized by best-in-class Revenue Ops teams.
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