Pipeline360, Integrate’s media business, released a flexible display advertising platform that leverages AI and first-party segment technology to help enable customizable account targeting at any stage of the buying journey.
The new features will reportedly provide marketing teams with:
- AI and first-party segments for display campaigns;
- Custom-fit account lists; and
- Real-time visibility into campaign performance.
“At Pipeline360, we’re building solutions to address the key challenges that B2B marketers’ face today in grow pipeline and reaching key targets: Data privacy restrictions, digital-first buying shifts and budget restrictions,” said Tony Uphoff, President of Pipeline360, in a statement. “We’ve invested in building out a robust, easy-to-use and impactful display ad platform that pairs seamlessly with our content syndication solution to execute branded demand programs that drive more impactful performance and measurable results.”
