Social media marketing and selling is deceptively easy — while it doesn’t take much to fire off a tweet or update a LinkedIn status, the posts that receive the most engagement, and ultimately help close the most deals, are interactive, thoughtful and personalized.
But personalization isn’t easy on social media, as its reach extends across the world: 95% of B2B marketers utilize social media content in some form, making it the most widely-used content type. With such a massive reach, marketers often result to generic assets to hopefully cover everyone’s interests, whether it’s an up-and-coming intern or a seasoned CMO. But in a channel as loud, crowded and impersonal as social, blanket-type content won’t suffice.
This special report will uncover the latest trends in social media marketing and selling, with a focus on personalization efforts to help organizations diversify their content and stand out from the crowd. Specific topics of discussion will include:
- The content types that best resonate with prospects and customers on social channels, as well as how to personalize them;
- The role data plays in identifying the most frequented channels of prospects and customers;
- The most popular social channels and how marketing/sales can leverage them;
- How to harness customer voices in social media posts and content to lend credibility to campaigns and create brand influencers; and
- The role social plays in competitive analysis, such as monitoring new releases and accessing comments to see how customers truly feel about the competition’s products.
