TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new market intelligence offering designed to help users plan their product and go-to-market (GTM) strategies.
Powered by TechTarget Priority Engine, Market Monitor seeks to provide visibility into current market trends by analyzing purchase research activity at scale across TechTarget’s more than 150 enterprise technology-specific sites and millions of daily buyer interactions across the globe. This will reportedly supply marketers with access to:
- First-party insights that can help identify new market opportunities;
- The types of accounts and buyers actively researching purchases; and
- Topics generating the most interest and most viewed content.
“In rapidly changing and competitive B2B technology markets, even high-performing organizations can lack objective data needed to effectively validate and optimize their GTM strategies, respond to shifting customer needs and tune their positioning, messaging and targeting for maximum competitive advantage,” said Rebecca Kitchens, President of TechTarget, in a statement. “Market Monitor provides a proprietary, comprehensive source of market intelligence to solve these problems for stakeholders throughout these organizations — from corporate and product strategy to content and demand marketing, to sales prioritization and pipeline acceleration.”
