Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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How To Craft Evergreen Content
For content to be classified as evergreen, it needs to be continuously relevant and fresh…
What’s Working In Data Science In 2024? Data Ownership Shifting Hands; Increased Focus On Predictive Analytics
Given the abundance of data available to B2B practitioners, it’s no surprise that organizations need…
B2B Marketing Benchmark: Spotlight On The Tech Industry
Despite budget challenges, marketers at B2B technology companies are optimistic about the future and excited…
Subdomain Vs. Subdirectory: What’s The Difference?
Both subdomains and subdirectories are important aspects of a website's architecture, and this infographic outlines the…
2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations
A marketing strategy that operates on a jerry-rigged lead generation program is akin to a…
Data Never Sleeps 11.0
Over the past decade,data experience platform Domo tracked the world's data usage, revealing remarkable increases…
The B2B Marketer’s Guide To Winning Customers And Proving Success
B2B marketing has been turned on its head over the past few years: The field…
2024 CMO Outlook Guide: Marketing Leaders Embracing AI, Diversifying Content & Prioritizing Tech
When thinking back to 2023, some words that come to mind are volatile, rocky and…
How AI & The Metaverse Will Impact The Datasphere
The datasphere—the infrastructure that stores and processes our data—is critical to many ofthe advanced technologies…
What’s Working In Personalization: Marketers Turn To ABM Strategies, AI To Create Binge-Worthy, Custom Content
The great irony of personalization is that once a tactic becomes widespread, the novelty of…
Content Marketing Checklist
Content rules all aspects of B2B marketing, meaning it's important that marketers remain up todate…
2024 Database Strategies & Contact Acquisition Benchmark Survey
Refining Focus On First-Party Data Collection & Enhancing Data Actionability Data is the backbone of…
