Research
The Rise Of Precision Demand Marketing
To break through crowded channels and convert prospects into buyers, marketers must deliver next-level personalization…
RevOps Reality Check
In a few short years, revenue operations (RevOps) has transformed from an industry buzzword into…
2022 Database Strategies & Contact Acquisition Benchmark Survey Report: Personalization, Third-Party Partnerships Top Priorities As Marketers Move Toward More Mature Database Strategies
A marketing campaign is only as good as the database behind it. As B2B teams…
2021 ABM Benchmark Survey: Personalization & Engagement Data Becoming Top Drivers For Account Selection, Segmentation, Messaging & Other GTM Key Strategies
Spoiler alert: ABM strategies have dramatically shifted over the past year. While previous editions of…
2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing
In this year’s Lead Nurturing & Acceleration Benchmark Survey, the results overwhelmingly pointed to the…
The Rise Of The Front-Line Marketer In Our New Digital Selling Reality
We live in the experience era, in which B2B marketing teams need to deliver the…
2021 B2B Buyers Survey: As Buying Committees Expand, Unique Patterns Emerge Among Different Stakeholders
As we mark the 12th anniversary of Demand Gen Report’s B2B Buyers Survey, it is…
Marketing Measurement & Attribution Survey Report: B2B Organizations Double Down On Tried-And-True Methods With A Focus On Tracking Digital Engagement
As the B2B marketing industry emerges from the Covid-19 pandemic more flexible and digitally focused,…
2021 Content Preferences Survey: Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story
Content is even more critical in our digital-first world. When we conducted our 2020 Content…
2021 Channel/Partner Marketing Benchmark Survey: To Boost Prioritized Performance Metrics, B2B Executives Plan To Expand Partner Ecosystems, Invest In Technology Stack
B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum…
B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech
Marketing automation is continuing its decades-long reign as a household name for most B2B marketing…
Demand Generation Benchmark Survey Report: B2B Orgs Laser-Focused On ABM & Content Marketing To Engage Audiences Virtually Via Traditional Channels
The events of 2020 turned most B2B organizations’ demand generation strategies on their heads,…
