Reports
State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth
As the digital landscape expands, B2B marketers are leveraging the power of audio and video…
What’s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation
B2B buyers are five times more likely to engage with content than traditional sales outreach,…
What’s Working In Buyer Engagement? Crafting Narratives That Weave Together Multiple Touchpoints
Despite all the turbulence taking place in the B2B industry, the one constant is practitioners’…
What’s Working In Digital Experiences? Leveraging Technology & AI To Craft Personalized, Evocative Touchpoints
The best way to connect with buyers and prospects is to meet them where they…
2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution
The B2B sales technology landscape is continually evolving, driven by advancements in digital transformation and…
State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First
As we enter the second half of 2023, it’s evident that customer-centricity will remain crucial…
The Principles Of Pipeline Velocity
Due to the rise of revenue operations (RevOps) and a deeper focus on account engagement,…
State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI
The power of mobile outreach is quickly being realized in the B2B market: In a…
State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings
The state of virtual events remains strong, even as organizations and attendees become more comfortable…
State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and…
What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects
B2B marketers are searching for ways to improve the buyer experience and better connect with…
State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption
Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate…
