Reports
What’s Working In Intent-Based Strategies? Orgs Focusing On Lead Scoring; 3rd-Party Integrations
Intent data is marketers’ crystal ball into granular insights about customer and prospect behaviors…
What’s Working In Direct Mail? Putting Recipients In Control Through Self-Service Gifting
Successful demand generation is an increasingly elusive task for many B2B marketers, as they…
State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent
To accelerate sales in 2023, B2B companies must focus more on increasing customer value through…
What’s Working In Database Strategies? Cleansing Data To Ensure Relevant Outreach
According to the “State of Marketing Automation 2022” survey, 38% of respondents cited improving data…
State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement
With 61% of marketers ranking lead generation as their No. 1 challenge, marketing teams must…
What’s Working In Revenue Management & Metrics? Increased RevOps Adoption Creates Need For Stronger Data Practices
By 2026, Gartner forecasts that 65% of B2B sales organizations will transition from intuition-based decision…
2023 CMO Outlook Guide: Top Priorities & Challenges Of Modern Marketing Leaders
The CMO role continues to evolve as marketing leaders face constant pressure to generate revenue…
State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology
As companies reflect on the challenges behind them and how to position themselves for the future,…
What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies
Converting B2B prospects into buyers is often a complicated, lengthy process. This is especially true…
2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages
As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to…
What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification
In the era of self-service buying journeys, B2B advertising is simultaneously a marketer’s best friend…
What’s Working In Social Media Marketing & Selling? Humanizing Brands & Increasing Relatability By Harnessing VOC Data
Social media marketing and selling is deceptively easy — while it doesn’t take much to fire…
