Tactical Guides
What’s Working In Paid/Earned Media In 2022: The Significance Of Social Media, Consumer-Generated Content & Convergence
B2B marketers are focusing on a way to utilize both earned and paid media to…
What’s Working In Content Marketing? Marketers Rely On Relevance, Interactivity & Personalization To Earn Buyers’ Attention
We live in the age of instant gratification where we expect everything to come to…
What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals
Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization…
What’s Working In Partner Marketing?
The sweet spot for partner marketing is a smaller and faster moving target than ever…
What’s Working In Intent-Based Strategies: Organizations Prioritize ‘Slow Drip’ Strategies To Engage Buyers
The modern B2B buyer is stealth — they frequently decline cookies and operate under the…
What’s Working In Demand Generation: Content Is Key As Shift From Digital-Only To Hybrid Strategies Continues
B2B organizations are growing more aggressive with their demand generation strategies in 2022 — and…
What’s Working In Direct Mail? Physical Sending Campaigns Are Entering The Virtual World For Increased Flexibility & Customization
Although email is essential to successful marketing strategies, there’s no question it’s one of the…
What’s Working In Database Strategies: Orgs Rely On Data To Segment Audiences For Increased Relevance & Multichannel Targeting
While the following report will uncover what’s working in database strategies, what’s not working is…
What’s Working In Personalization? Marketers Rely On Relevancy To Drive Targeted Buying Experiences
Personalization is no longer a demand — it’s an expectation. With clear influences on the…
What’s Working In Email Marketing? Organizations Rely On Clicks & Personalization To Drive Campaign Success
Marketers can never go wrong with the classics — with an average ROI rate of…
What’s Working In Partner Relationship Management? How Channel Teams & Partner-Friendly Management Solutions Optimize Program Engagement
Effective partner relationship management (PRM) — always a challenge for even the most skilled channel…
What’s Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising
Although Gartner research found that marketers’ digital ad spend increased by 72% in 2021, marketing budgets…
