Latest In: B2B Fusion

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How AffiniPay Unlocked 70% MQA Acceptance Rate Via An ABM/ABX Framework

AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a…

Case Studies June 18
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The Secret To Unlocking Full Funnel Efficiency

The Secret To Unlocking Full Funnel Efficiency

Organizations traditionally treated leads and accounts like oil and vinegar — Jon Russo, CMO of sales and marketing…

Industry News June 28
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#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement

#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement

Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on…

Industry News June 2
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Balancing Personalization & Privacy Through Relevant, Transparent Communication

Balancing Personalization & Privacy Through Relevant, Transparent Communication

Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries.…

Industry News January 15
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Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead…

Industry News June 28
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4 Areas Where Next-Gen Marketing Automation Will Offer Useful Solutions

By Jon Russo, Founder & CEO, B2B Fusion It's time for the next generation of marketing automation –…

Industry News June 26
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DemandCon Event Offers Successful Models, New Approaches To Demand Gen Strategies

The sales and marketing funnel had three days in the spotlight during the inaugural DemandCon event, May 18-20…

Industry News June 1
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