#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance
Content's “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched…
Industry News February 29
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State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods
Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…
Industry News February 20
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…
Industry News February 7
BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution
BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…
Industry News February 5
Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution
Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine…
Industry News February 1
Demandbase Reveals AI-Powered Advertising Innovations
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…
Industry News January 31
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
Influ2 Introduces End-To-End Revenue Marketing Engine
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…
Solution Spotlight January 2
Leveraging Data & Personalization In B2B Marketing: Driving Success With ABM
In today's rapidly evolving digital landscape, B2B marketing has experienced a significant transformation. As businesses increasingly rely on…
Demanding Views August 14
Data Is About To Be Priced Differently
Years ago, my boss asked me to help create a rate card for the data we sold to…
Demanding Views August 4
How B2B Companies Can Jumpstart A Digital Commerce Program
B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long…
Demanding Views July 18
Salesforce Unveils Marketing GPT To Help Personalize Campaigns
Salesforce introduced its latest generative AI product offerings at its 2023 Connections Conference, which includes the release of…
Industry News June 8
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