Latest In: Accountbased marketing

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#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience

I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big…

Industry News February 28
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#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies

There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability.…

Blog February 28
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Integrate's Media Arm, Pipeline360, Offers Content Syndication, Account Intelligence & Digital Advertising Solutions

Integrate’s Media Arm, Pipeline360, Offers Content Syndication, Account Intelligence & Digital Advertising Solutions

Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate is…

Solution Spotlight February 2
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Demandbase Reveals AI-Powered Advertising Innovations

Demandbase Reveals AI-Powered Advertising Innovations

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…

Industry News January 31
#B2BMX ABM Accountbased marketing B2B Marketing Exchange Content Content Strategies demand generation gotomarket gotomarket strategies Sales Enablement sales strategy
#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

The road to hell might be paved by good intentions, but the road to excellent marketing is paved…

Industry News January 23
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The #B2BMX Agenda Is Brewing: Here Is Your First Look

The #B2BMX Agenda Is Brewing: Here Is Your First Look

If you're an avid reader, follower and subscriber to Demand Gen Report, you've probably already seen promotional emails,…

Blog November 14
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LinkedIn Releases AI-Assisted Intelligence Features

LinkedIn released two AI-powered features — Account IQ and Relationship Map — to enhance its existing Sales Navigator platform. Account IQ seeks…

Industry News November 10
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LinkedIn Introduces Sales Navigator AI-Assisted Search & Account IQ

LinkedIn Introduces Sales Navigator AI-Assisted Search & Account IQ

LinkedIn Sales Solutions (LSS) leverages people-powered data and insights to help sales organizations focus on accounts with the…

Solution Spotlight October 25
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Gradient Works Launches AI-Based Account Prioritization Software For Sales Teams

Gradient Works Launches AI-Based Account Prioritization Software For Sales Teams

Gradient Works is a seed-stage company that makes software to help B2B sales teams drive pipeline with a…

Solution Spotlight October 17
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6sense Names Latané Conant As Chief Revenue Officer

6sense Names Latané Conant As Chief Revenue Officer

6sense, an ABM platform powered by revenue AI, promoted Latané Conant from Chief Market Officer (CMO) to Chief…

Industry News October 5
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Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success

Let's level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is…

Industry News October 4
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6sense Breakthrough Preview: CRO Latané Conant On How The Event Will Help Marketers ‘Be More'

6sense Breakthrough Preview: CRO Latané Conant On How The Event Will Help Marketers ‘Be More’

6sense, an ABM platform powered by revenue AI, is hosting its annual customer event, Breakthrough 2023, at the Omni…

Blog October 3
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