How LHP Grew Average Lead Value By 3X
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation…
Case Studies October 19
Latest In: Lead Quality
Infer’s Net-New Leads Solution Identifies Account Intent
Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and…
Industry News July 27
B2B Marketers Focus On CRM Integration To Improve Lead Quality And Visibility
As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward…
Industry News July 22
Report Reveals Gaps in Marketing Talent, Technology And Strategy
Key performance indicator weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve…
Industry News December 27
B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013
One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…
Industry News February 27
Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix
By Caroline Bishop, VP Marketing, Web Reply For B2B marketers, the process of delivering marketing campaigns to support…
Demanding Views April 17
Adding Dashboard Metrics To Maximize Marketing ROI, Lead Generation Efforts
By Jim Lenskold, President, The Lenskold Group This is the fourth article in the four-part series on Maximizing…
Demanding Views October 2
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