RollWorks Launches Dashboard Designed To Optimize ABM Strategies
Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying…
Industry News May 2
Latest In: RollWorks
RollWorks Launches New Category Of Sales-Ready Leads, ‘Hot Contacts’
RollWorks, an account-based marketing platform, released the general availability of Hot Contacts, a new capability that seeks to…
Industry News September 22
The 4 Steps To Resurrecting The MQL
To MQL, or not to MQL — that is the question. Over the past year, the industry's narrative toward…
Blog May 10
RollWorks Releases Free In-Market Account Finder
Account-based marketing platform RollWorks, a division of NextRoll, introduced RollWorks In-Market Account Finder, a free capability designed to help organizations…
Industry News February 1
RollWorks Releases Open Beta Version Of Keyword Intent Feature
RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent…
Industry News December 1
NextRoll Promotes Roli Saxena To CEO
NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company.…
Industry News November 14
RollWorks Releases Open Beta of Contact Insights
RollWorks, an ABM platform and division of NextRoll, announced the beta version of Contact Insights, a capability designed to…
Industry News November 9
RollWorks Integrates With Outreach To Help Enhance ABM Strategies
RollWorks, an ABM platform and division of NextRoll, integrated with Outreach.io, a sales execution platform, to help enable more efficient prospecting, engagement…
Industry News October 31
How LHP Grew Average Lead Value By 3X
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation…
Case Studies October 19
Borrowing A Page From A Professor’s ABM Playbook
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle…
Blog September 20
RollWorks Releases ABM Play Generator To Serve Up Tailored ABM Plays
RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM…
Industry News September 20
RollWorks Reveals Platform Enhancements To Improve Advertising Performance
ABM platform RollWorks, a division of NextRoll, revealed a series of product innovations and enhancements — including Account List Builder,…
Industry News August 30
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