Latest In: digital marketing

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Agile Isn’t Enough For Sustainable Business Growth: How Brands Can Use Marketing Experimentation To Spur Continual Innovation

The internet, already a place where trends, products and platforms come and go with incredible speed and velocity,…

Demanding Views February 20
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BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…

Industry News February 5
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So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
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How B2B Companies Can Jumpstart A Digital Commerce Program

How B2B Companies Can Jumpstart A Digital Commerce Program

B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long…

Demanding Views July 18
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New Calendly Routing Tool Aims To Streamline Lead Qualification

New Calendly Routing Tool Aims To Streamline Lead Qualification

Calendly is designed to help individuals, teams and organizations automate the meeting lifecycle by removing the back and…

Solution Spotlight July 10
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SugarCRM Releases New Digital Self-Service Capabilities

SugarCRM Releases New Digital Self-Service Capabilities

SugarCRM is designed to help marketing, sales and service teams get a clear picture of each customer and…

Solution Spotlight May 30
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ON24 Scales Digital Engagement For Adobe Experience Cloud Customers

ON24 Scales Digital Engagement For Adobe Experience Cloud Customers

Quick Scoop: ON24 partnered with LeapPoint to help organizations deliver digital GTM strategies. Through the partnership, organizations can…

Industry News March 27
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Validity Unveils New Sender Score Tools & Educational Resources

Validity Unveils New Sender Score Tools & Educational Resources

Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers…

Industry News January 10
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How Walker & Dunlop Launched A Webcast & Generated 1500 Registrations In 1 Week

How Walker & Dunlop Launched A Webcast & Generated 1500 Registrations In 1 Week

Walker & Dunlop is an organization that finances commercial real estate properties. The company's SVP of marketing, Chris…

Case Studies September 27
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How To Shape The Customer Experience With ‘Phygital' Marketing

How To Shape The Customer Experience With ‘Phygital’ Marketing

Businesses face mounting pressure to impress increasingly finicky customers, as more than 70% expect personalized interactions. And if…

Demanding Views August 12
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Full Circle Insights Introduces Microsoft Advertising Support For Digital Source Tracker

Full Circle Insights Introduces Microsoft Advertising Support For Digital Source Tracker

Full Circle Insights, a marketing performance measurement platform, revealed that its Digital Source Tracker (DST) product now connects…

Industry News April 6
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Shift Paradigm Names Elizabeth Ross As New CEO

Shift Paradigm Names Elizabeth Ross As New CEO

Shift Paradigm, a digital marketing agency, hired Elizabeth Ross as CEO. The company's Co-founder and former CEO, Morgan…

Industry News January 19
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