How To Gain Alignment Across A Diverse Buying Committee
Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual.…
Demanding Views December 1
Latest In: sales and marketing alignment
2023 State Of RevOps: Curating Tech Stacks & Teams That Promote Efficiency & Alignment
RevOps is breaking out of its supporting role and taking center stage as a strategic powerhouse. The shift…
Industry News November 16
6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment
6sense, a revenue AI platform that seeks to revolutionize the way B2B organizations create, manage and convert pipeline…
Industry News October 23
The Other Alignment Problem That’s Not Sales & Marketing
If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I'd…
Demanding Views June 12
The Top 9 Takeaways From The 2023 Campaign Optimization Series
Last week, the 2023 edition of Demand Gen Report's Campaign Optimization Series — or as I like to call…
Industry News May 4
How Leveraging Intent Data Aligns Sales & Marketing
B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more…
Demanding Views April 21
3 Things That 2023 Will Demand Of B2B Marketers
As we turned the page on 2022 and entered 2023, it's clear that B2B leaders are bracing for…
Demanding Views February 10
ServiceNow Increased Sales-Created Pipeline By 3X
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…
Case Studies May 18
Top Quotes From Forrester’s B2B Summit
At an event that features a high level of analysts and researchers, such as Forrester's B2B Summit, these…
Blog May 11
Refining RevOps Models To Gain Better Customer Insights & Promote Collaboration
The days of revenue operations' (RevOps) growing pains are almost in the past, as research predicts that 75%…
Industry News January 19
Channel Leaders Offer Insights Into Partner Sales & Marketing Alignment Strategies At #B2BSMX
When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they…
Industry News November 4
Sales & Marketing Collaboration: ‘Alignment’ Isn’t The Right Goal For Optimal Buyer Experience
It's no secret, B2B marketers need to work with their sales brethren to target the right prospects and…
Demanding Views April 27
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