OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by Menlo Ventures with participation from additional investors. The company plans to use the funding to scale while also investing in product development.
OfferFit’s reinforcement learning AI seeks to accelerate experimentation for lifecycle marketers, as it continuously learns and adapts in response to customer actions.
“We’ll use this funding to continue to scale, of course,” said OfferFit’s Co-founder and CEO, George Khachatryan, in a statement. “But we’ll also invest heavily in our product. We’re making OfferFit quicker and easier to deploy and giving marketers more tools to leverage the insights they gain from automating experimentation.”
