So, You’ve Inherited A Martech Stack: Now What?
In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…
Demanding Views February 2
Latest In: MarTech
OfferFit Secures $25M In Series B Funding
OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by…
Financial News November 15
Channel99 Welcomes Bizible Co-Founder Peter Thompson As CTO
Channel99, a new solution in the B2B martech space designed to help marketers measure the quality of channels…
Industry News February 21
Foundry Releases Contact-Level B2B Intent Data
Foundry, an IDG, Inc. company and B2B media and martech provider, launched its proprietary intent data product, Foundry…
Industry News October 19
How Stack Moxie Saved Its Marketing Team 50 Hours Of Manual Effort Per Week
Stack Moxie helps automate testing and monitoring across the sales and marketing tech stacks. M.H. Lines, Stack Moxie's…
Case Studies October 4
Drift Appoints Scott Ernst As Chief Executive Officer
Drift, the Conversation Cloud company, welcomed Scott Ernst as its new CEO. Ernst joins the company's executive team…
Industry News June 15
Prioritize Martech Decisions With Ease: The Purpose Alignment Model
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…
Demanding Views February 28
The Top 5 ABM Trends To Expect In 2022
Looking back on the last couple of years, it's clear that B2B buying has finally gone digital. Mirroring…
Demanding Views November 29
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision
The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that…
Industry News October 6
New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech
As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…
Industry News August 19
Why ABM Is Only As Good As The Data
While life begins to resume some semblance of normalcy, many businesses are still navigating through the Covid-19 pandemic's…
Demanding Views July 9
How Marketing Can Encourage Early Adopters
In sectors where the digital transformation is occurring at a glacial place, convincing customers to buy disruptive software…
Demanding Views April 16
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