So, You’ve Inherited A Martech Stack: Now What?
In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…
Demanding Views February 2
Latest In: marketing technology
Channel99 Launches View-Through Analytics Technology
Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The…
Industry News December 6
OfferFit Secures $25M In Series B Funding
OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by…
Financial News November 15
Banzai Launches Certified Partner Program
Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves…
Industry News August 15
NextRoll Promotes Roli Saxena To CEO
NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company.…
Industry News November 14
Televerde Names New CEO
Televerde, an integrated sales and marketing technology organization, selected Silicon Valley executive Chris McGugan as its CEO. McGugan will…
Industry News November 14
Drift Appoints Scott Ernst As Chief Executive Officer
Drift, the Conversation Cloud company, welcomed Scott Ernst as its new CEO. Ernst joins the company's executive team…
Industry News June 15
Prioritize Martech Decisions With Ease: The Purpose Alignment Model
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…
Demanding Views February 28
MRP Prelytix Promotes Pierre Custeau To CTO
MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer…
Industry News April 22
The Technology & Strategies Driving New Wave Sales Enablement
The days of spray-and-pray initiatives have quickly become a thing of the past with the emergence of customer-centric,…
Industry News April 7
True Influence Virtual Summit To Focus On Utilizing Machine Learning
True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence…
Industry News March 12
PFL CMO Nick Runyon Promoted To Company President
PFL, a tactile marketing automation solution, promoted CMO Nick Runyon to President. In his new role, Runyon will…
Industry News March 8
Resources
