Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers…
Industry News August 6
Latest In: Forrester
How B2B Practitioners Can Leverage Content Intelligence To Experiment With Marketing Assets
When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t…
Industry News March 19
Allison Snow Joins Demand Spring As VP Strategy & Chief Analyst
Quick Scoop: Former Forrester analyst Allison Snow is Demand Spring's new VP Strategy & Chief Analyst. Prior to…
Industry News May 16
How High-Growth Companies Are Navigating The 2023 Downturn
When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…
Demanding Views April 7
Mary Shea Joins Mediafly As Co-CEO
Quick Scoop: Former Forrester analyst Mary Shea has been appointed co-CEO of Mediafly. Shea joins Mediafly after serving…
Industry News April 5
How To Prevent B2B Content From Getting Lost In Translation
In the words of Walt Disney’s (creepy) puppets, “it’s a small world after all.” OK, I’m sorry for…
Blog April 5
Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…
Blog February 22
3 Things That 2023 Will Demand Of B2B Marketers
As we turned the page on 2022 and entered 2023, it's clear that B2B leaders are bracing for…
Demanding Views February 10
How B2B Organizations Can Prevent The Disruption Of Long-Term Growth Amidst Economic Uncertainty
The global economic outlook is bleak — in a survey conducted by the World Economic Forum, seven out…
Industry News January 3
Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans
Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for…
Demanding Views December 16
Experiment, Invest & Refine GTM: How To Maximize Sales Productivity
Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it's…
Industry News December 14
4 Factors Will Make Or Break Your Marketing Transformation
Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full…
Demanding Views October 14
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