Latest In: data strategies

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Lockr’s AIM Seeks To Help Businesses Manage Online Identities

Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr's B2B…

Solution Spotlight February 26
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3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls

Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…

Demanding Views February 26
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State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…

Industry News February 20
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How Email Marketing Innovations Will Impact Brand Strategies

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as…

Demanding Views February 9
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Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…

Industry News February 7
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Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…

Blog January 30
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Integrate Unveils AI-Driven Insight Engine, ‘Performance Center'

Integrate Unveils AI-Driven Insight Engine, ‘Performance Center’

Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify…

Industry News January 30
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Using The Right Data To Beat Analysis Paralysis

Using The Right Data To Beat Analysis Paralysis

The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…

Demanding Views January 26
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Snowflake Appoints Brad Burns As Chief Communications Officer

Snowflake Appoints Brad Burns As Chief Communications Officer

Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role,…

Industry News January 25
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Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings

Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings

Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of…

Industry News January 17
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Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access

Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access

Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox's…

Industry News January 12
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Seek AI & Prodigy Forge New Partnership To Help Enhance Data Access For Brand Marketers

Seek AI, a developer of generative AI for data solutions, integrated its natural language to SQL (NL2SQL) technology…

Industry News December 18
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