Meet The Winners Of The 13th Annual Killer Content Awards
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic…
Blog February 29
Latest In: demand generation
#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience
I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big…
Industry News February 28
Agile Isn’t Enough For Sustainable Business Growth: How Brands Can Use Marketing Experimentation To Spur Continual Innovation
The internet, already a place where trends, products and platforms come and go with incredible speed and velocity,…
Demanding Views February 20
How Email Marketing Innovations Will Impact Brand Strategies
Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as…
Demanding Views February 9
Audyence Launches Real-Time Demand Platform To Refine Demand Generation
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…
Case Studies February 5
Google & Yahoo Implement New Bulk Sending Rules
On Feb. 1, 2024, Yahoo and Google implemented new bulk email sending rules to help pare down the…
Industry News February 5
BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution
BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…
Industry News February 5
Integrate Unveils AI-Driven Insight Engine, ‘Performance Center’
Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify…
Industry News January 30
#B2BMX 2024 Preview: The Roadmap To Revenue Revealed
The road to hell might be paved by good intentions, but the road to excellent marketing is paved…
Industry News January 23
Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings
Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of…
Industry News January 17
Integrate Launches New Media Division, Pipeline360
Integrate, a demand management platform, debuted Pipeline360, its new media arm that seeks to offer an all-in-one integrated…
Industry News January 12
6sense Research: 84% Of B2B Deals Are Decided Before Marketers Even Know About Them
B2B buyers don't directly initiate contact with sales until they're about 70% through their buying journey — and…
Blog December 27
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