ServiceNow Increased Sales-Created Pipeline By 3X
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…
Case Studies May 18
Latest In: MRP Prelytix
MRP Prelytix To Host Virtual Event For Enterprise-Class ABM
MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host "Enterprise ABM: From Complexity to…
Industry News November 4
Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology
With B2B buyers demanding personalized buyer experiences that mimic their consumer experiences, marketers have adopted new data-driven strategies…
Blog August 10
Buzzworthy B2B: The Latest News & Trends From May 2021
Welcome back to Demand Gen Report‘s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest…
Blog June 2
#COSeries21 Preview: B2B Marketers Adopt New Priorities For Global Digital Marketing Campaigns
With B2B continuing to live and thrive in the digital space, marketers are hunting for new ways to…
Blog April 28
MRP Prelytix Promotes Pierre Custeau To CTO
MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer…
Industry News April 22
Buzzworthy B2B: The Latest News & Trends From March 2021
Welcome back to Demand Gen Report's blog series: Buzzworthy B2B. We've spent the past month watching the latest news and…
Blog March 31
MRP Appoints Scott Matthews As New CEO
MRP Prelytix, a predictive ABM platform, appointed Scott Matthews as its new CEO. Matthews will report directly to…
Industry News March 12
MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI
MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to…
Solution Spotlight December 2
MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing
MRP, a predictive customer acquisition platform, announced that it has partnered with Oracle Marketing Cloud to integrate its…
Industry News January 23
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