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Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At…
Blog August 20
Contentful Set To Acquire Ninetailed To Enhance Personalization
Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a scalable, AI-driven personalization solution.
Industry News August 20
Navigating The B2B Boardroom: CFO Insights For CMO Impact
The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs attend board meetings, two-thirds participate in less than half the meetings. Despite…
Demanding Views August 20
AnswerRocket & Kantar Join Forces To Accelerate Data Analysis With Gen AI
AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease…
Industry News August 13
Outreach Introduces New Features Designed To Boost Customer Retention & Expansion
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions…
Industry News August 13
7 Misconceptions About Email A/B Testing
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and…
Demanding Views August 12
Former Eloqua Executives Launch Tiga.ai, An AI Platform For GTM Teams
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent…
Industry News August 8
InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities
InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform, to help bolster InMarket’s data analytics and measurement capabilities. The company hopes…
Industry News August 7
The Secret To Unlocking Anonymous B2B Buyer Engagement
AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses. As leaders increasingly weave AI into their strategic narratives, they’re realizing that…
Blog August 7
Ranking B2B’s Top 3 Content Formats For Buyer Engagement
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold: The games are…
Feature August 7
Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are…
Industry News August 6
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