Lockr’s AIM Seeks To Help Businesses Manage Online Identities
Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr's B2B…
Solution Spotlight February 26
Latest In: Data management
3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…
Demanding Views February 26
TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content
TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…
Industry News February 12
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…
Industry News February 7
Audyence Launches Real-Time Demand Platform To Refine Demand Generation
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…
Case Studies February 5
Google & Yahoo Implement New Bulk Sending Rules
On Feb. 1, 2024, Yahoo and Google implemented new bulk email sending rules to help pare down the…
Industry News February 5
So, You’ve Inherited A Martech Stack: Now What?
In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…
Demanding Views February 2
Protecting Privacy: Understanding The Role Of Data Restrictions In B2B
Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…
Blog January 30
Integrate Unveils AI-Driven Insight Engine, ‘Performance Center’
Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify…
Industry News January 30
Using The Right Data To Beat Analysis Paralysis
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…
Demanding Views January 26
Snowflake Appoints Brad Burns As Chief Communications Officer
Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role,…
Industry News January 25
Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access
Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox's…
Industry News January 12
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