Demand Gen Report

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions

“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years and the ongoing tech explosion, it’s nearly impossible to find an aspect of business that’s...

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Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions

"State Of" Guides

Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes

Research

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Navigating The Attention Economy Via Snack-able & Shareable Content

Research

Mastering The Trio: How To Sync Sales, Marketing & Data For Account-Based Success

"State Of" Guides

Latest Posts

Salesloft Introduces New AI-Powered Buyer Signal-Based Selling Capabilities

Salesloft, a revenue orchestration platform, revealed new AI-powered signal-based selling capabilities designed to ingest recommended content from conversational sales and marketing platform Drift, customers’ own systems and third-party systems to…

Industry News June 18

How AffiniPay Unlocked 70% MQA Acceptance Rate Via An ABM/ABX Framework

AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a seamless payment experience for businesses. Founded in 2005, the company collaborates intimately…

Case Studies June 18

AI-Powered Responsive Platform Seeks To Accelerate Growth, Mitigate Risk & Improve UX

Responsive — (formerly RFPIO) — provides strategic response management (SRM) software to help organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale…

Solution Spotlight June 18